We are an independent, dynamic multi-discipline design agency and brand experience consultancy based in the Kingdom of Bahrain.
Salt Creative is an independent, dynamic multi-discipline design agency and brand experience consultancy based in the Kingdom of Bahrain. Our team of creatives adhere to a philosophy of creating uniquely bold and visually pleasing design and brand concepts that aim to engage and enhance the overall user experience thus creating brands that withstand the test of time.
At Salt – we have become notorious for our straight-forward and intuitive design approach. As a creative consultancy, the agency has matured into having the ability to cater to our client’s brand ideology, strategy and ethos whilst also providing the client with innovative turnkey solutions for growth.
Our strategy is simple; we work together as a team to deliver fresh thinking and innovative ideas with an end goal of achieving 100% client satisfaction. When you come into the Salt family, you’re not there for just the signatures and sign off’s, we try our best to create as much client interaction as possible in order for you to see your identity, communication or collateral slowly come to life. Our belief is that great design is about achieving a perfect balance between clarity and innovation, producing distinctive results that engage and inspire.
Founded in 2011 by Adel Al Akram and Yasser Al Hawaj, the past couple of years have seen the agency evolve into a leading name within the regional branding and creative industry involved in a variety of exciting projects within various fields and industries. With the majority of the agency’s clients being in Bahrain, or Bahrain based salt has now begun to take on regional and international clients in Saudi Arabia, Dubai, Oman, London, Ireland and Belarus.
WHAT WE DO
Our team of creatives adhere to a philosophy of creating uniquely bold and visually pleasing design and brand concepts that aim to engage and enhance the overall user experience thus creating brands that withstand the test of time.
EXPLORE OUR APPROACH
RESEARCH & ANALYSIS
In-order to understand the requirements of any business model we begin to research similar regional and international like-minded organizations to determine the initial position within said marketplace. We implement a brief brand audit to further which includes a swot analysis that guides us in creating the perfect custom branding strategy.
Upon gathering the results of said research and analysis we begin to then create a long-term branding strategy that uniquely defines said brands desired identity, promise, personality and position while addressing any weaknesses and capitalizing on strengths. The advantage of taking these steps is that it provides a benchmark to measure the improved conversions using tangible metrics.
Once the branding strategy is in place we begin with the development stage of said branding providing a deliverables report, project time-frame and roll out strategy. During this phase we provide the client with initial concepts and revise accordingly until the perfect brand identity is achieved. This stage is also were
Upon completion of the master logotype, font selection and color palette we then begin to create the creative platform of said brand to unify the look, feel, voice and mindset of the identity. We apply the completed brand to all necessary stationary elements, marketing collateral and ephemera. We also use this stage to develop the brand guidelines / manual to be followed for all future communications in order to police the brand and achieve consistency.