Fresh to impress
Translating to ‘wow’, an Arabic expression of surprise or astonishment, Ya Salam is a fast food concept inspired by classic pop culture. YaSalam offers on-the-go food, hand-prepared daily for fresh and natural ingredients to youth and families. YaSalam offers mix and match for two quintessential Arabian and Western fast food choices such as shawarma, pasta, burgers in addition to rice bowls, unique fresh salads, sweet potato fries, and fresh fruit juices.
Illustration, Campaign Development