Al Abraaj
The Al Abraaj brand has undoubtedly established itself as a prominent household name across the region. With a rich history dating back to 1987, this premier dining institution has achieved remarkable success and recognition for its focus on Middle Eastern and international cuisines.
Discipline
We had the privilege of collaborating with the Al Abraaj team when they approached us to revitalize their brand. Our goal was to give the brand a fresh and contemporary look that would not only preserve its essence but also ensure its resilience in the face of forthcoming challenges, which all food and beverage brands inevitably encounter.
The brand's renewed visual and verbal elements are unmistakably apparent, reflecting its enduring essence while projecting a sense of freshness and modernity.
