CHICA

A while back, we were approached by the team behind Chica to craft its visual identity and design system for its namesake. Chica is a QSR concept serving fried chicken sandwiches, sliders, and tenders with a Latino twist.
As a cloud-based concept primarily focused on aggregator delivery, it was imperative that the brand's identity and design system were able to stand out in a highly competitive market.
We worked closely with the team at Chica to create a playful and approachable brand identity that aligned with their vision and ideology. Additionally, we crafted a supporting design system that was both concise and strikingly bold, ensuring that Chica's brand stood out in a crowded marketplace.