CO KITCHENS
CO is a dynamic Saudi-based business with a unique presence across two verticals: kitchens and shelving. CO Kitchens provides licensed kitchens for rent, allowing restaurants to create optimized meals for delivery or pickup via partner aggregators, while CO Shelving offers businesses the convenience of storing ready-to-buy items and making them available for delivery and pick up.
Discipline
Salt Creative was approached by the team at CO to create a comprehensive visual identity system and brand architecture. We worked closely with the CO team to develop a unified design system across all touch-points, from their physical locations throughout Saudi Arabia to their headquarters based in Riyadh.
We collaborated with CO to identify their unique brand attributes and design a visual identity that reflects their values and objectives and creates a consistent and compelling brand experience across all mediums.