Whirl is a homegrown treats brand, specializing in soft serve and unique sweet creations. We collaborated closely with the Whirl team to create a comprehensive visual identity system that effectively conveys the brand's essence and differentiates it from competitors in the crowded treats market.

To develop the brand mark, we leveraged our expertise in typography, color theory, and visual storytelling to create a design that not only mimics the natural curvature of soft serve but also adheres to structural integrity and legibility. The result is a visually stunning and memorable brand mark that conveys the brand's playful, approachable personality.