Mazad

As part of this transformational initiative, Mazad recognized the importance of pairing this effort with a strong and cohesive brand identity that accurately reflected its values and mission. To this end, Salt Creative was appointed by Mazad to develop an extensive rebranding strategy that would position the company for success in the digital era.

Through close collaboration, we conducted a brand analysis to identify their unique brand attributes. From there, we developed a visual identity that accurately reflects their values and mission, while also being visually appealing and memorable. We were also tasked with the development of a unified supporting design system which included a new bilingual typography series, refreshed color palettes, tone of voice, digital assets as well as environmental and spacial design.

The new visual identity was designed to be modern, impactful, and memorable, focusing on bold typography, vibrant colors and, an innovative use case of the brand mark within the identity itself.